Over the years, Binaca went from a once beloved brand to one that simply got lost in an overcrowded category. The brand needed something to stand for as well as a unique look to stand behind. Based on the idea that it only takes a quick spray to freshen up your mouth, we landed on the concept of freedom to speak. In other words, people are more likely to speak freely if they’re sure of their breath. Using messaging that is both motivational and fun, Binaca was given the freshness it needed.

Over the years, Binaca went from a once beloved brand to one that simply got lost in an overcrowded category. The brand needed something to stand for as well as a unique look to stand behind. Based on the idea that it only takes a quick spray to freshen up your mouth, we landed on the concept of freedom to speak. In other words, people are more likely to speak freely if they’re sure of their breath. Using messaging that is both motivational and fun, Binaca was given the freshness it needed.

Over the years, Binaca went from a once beloved brand to one that simply got lost in an overcrowded category. The brand needed something to stand for as well as a unique look to stand behind. Based on the idea that it only takes a quick spray to freshen up your mouth, we landed on the concept of freedom to speak. In other words, people are more likely to speak freely if they’re sure of their breath. Using messaging that is both motivational and fun, Binaca was given the freshness it needed.

Over the years, Binaca went from a once beloved brand to one that simply got lost in an overcrowded category. The brand needed something to stand for as well as a unique look to stand behind. Based on the idea that it only takes a quick spray to freshen up your mouth, we landed on the concept of freedom to speak. In other words, people are more likely to speak freely if they’re sure of their breath. Using messaging that is both motivational and fun, Binaca was given the freshness it needed.

Over the years, Binaca went from a once beloved brand to one that simply got lost in an overcrowded category. The brand needed something to stand for as well as a unique look to stand behind. Based on the idea that it only takes a quick spray to freshen up your mouth, we landed on the concept of freedom to speak. In other words, people are more likely to speak freely if they’re sure of their breath. Using messaging that is both motivational and fun, Binaca was given the freshness it needed.