There is a world where shoes cost more than most people's mortgage, clothing requires rooms the size of a 3 car garage, and everything is custom to your liking. It is a lifestyle a fraction of the world can afford. That was our inspiration for the Maserati campaign. The snobby upscale layout was chosen to brag about the rights that come with owning this luxury car. Maserati is a lifestyle only the most fortunate are privileged to afford.

There is a world where shoes cost more than one's mortgage, clothing requires rooms the size of a 3 car garage, and everything is custom to your liking. It is a lifestyle a fraction of the world can afford. That was our inspiration for the Maserati campaign. The snobby upscale layout was chosen to brag about the rights that come with owning this luxury car. Maserati is a lifestyle only the most fortunate are privileged to afford.

There is a world where shoes cost more than one's mortgage, clothing requires rooms the size of a 3 car garage, and everything is custom to your liking. It is a lifestyle a fraction of the world can afford. That was our inspiration for the Maserati campaign. The snobby upscale layout was chosen to brag about the rights that come with owning this luxury car. Maserati is a lifestyle only the most fortunate are privileged to afford.