To help re-launch this brand, our challenge was to introduce a new generation to America's favorite pets. It was important to update the brand without losing touch with its retro roots. This led us to an integrated campaign following the famous Sea-Monkey characters and their quirky characteristics. The advertisements utilized an vintage aesthetic with a contemporary touch that was in keeping with the second coming of this iconic brand.

To help re-launch this brand, our challenge was to introduce a new generation to America's favorite pets. It was important to update the brand without losing touch with its retro roots. This led us to an integrated campaign following the famous Sea-Monkey characters and their quirky characteristics. The advertisements utilized an vintage aesthetic with a contemporary touch that was in keeping with the second coming of this iconic brand.

To help re-launch this brand, our challenge was to introduce a new generation to America's favorite pets. It was important to update the brand without losing touch with its retro roots. This led us to an integrated campaign following the famous Sea-Monkey characters and their quirky characteristics. The advertisements utilized an vintage aesthetic with a contemporary touch that was in keeping with the second coming of this iconic brand.